Buyer Beware: Choosing the Right Programmable Voice/CPaaS Provider

February 3, 2025

While Programmable Voice is a powerful tool, it’s essential to be aware of the potential pitfalls of many market providers. White Label Communications (WLC) has solved for the following issues all too common among your well-known Unified Communications/Voice service organizations. Consider the following shortcomings when assessing providers:

Reliability and Connectivity Issues:

  • Call Failures: Unexpected call failures can disrupt business operations and frustrate users. These can be caused by network outages, incorrect phone number formatting, or insufficient credit in your provider accounts. Conversely, at WLC we’ve had 100% uptime for over 2 years because of the robust safeguards we’ve put in place.
  • Network Congestion: During peak usage periods, provider networks can become congested, leading to degraded call quality and increased latency.
  • Carrier Restrictions: Some carriers may limit or block suspect traffic to and from your Programmable Voice provider, this will certainly impact your call reliability and quality; reputation matters.

Audio Quality Issues:

  • Jitter and Packet Loss: This occurs when packets of data arrive out of order or are lost during transmission. It can manifest as choppy audio or complete audio dropouts.
  • Latency: Excessive delay in audio transmission can lead to frustrating echo or delay in conversation. This is particularly problematic for real-time applications like call centers or video conferencing.
  • One-Way Audio: This is a particularly frustrating issue where one party can hear the other but not vice versa. It can be caused by network congestion, firewall issues, or incorrect configuration.

Regulatory Compliance:

  • International Regulations: Adhering to international telecommunications regulations, such as those related to caller ID, robocalls, and spam, can be complex and time-consuming.
  • Carrier-Specific Requirements: Different carriers may have specific requirements for traffic routing, number porting, and other technical aspects. WLC handles all regulatory and compliance requirements for all of our partner organizations.

Cost and Pricing Considerations:

  • Hidden Fees: While Programmable Voice Providers offers a flexible pricing model, it’s important to be aware of hidden fees, such as those associated with international calls, SMS messages, and usage of additional features.
  • Price Fluctuations: Programmable Voice pricing can fluctuate based on market conditions and usage patterns, which can impact your overall costs. With our price transparency guarantee, fees and fluctuations are issues you’ll never encounter with WLC.

Complexity and Learning Curve:

  • Technical Expertise: Building complex voice applications requires a solid understanding of Programmable Voice Providers’ APIs, webhooks, and configuration options. Having a full stack fully programmable solution with ready to go API documentation is essential.
  • Steep Learning Curve: Most platforms can be overwhelming, requiring significant time and effort to master. Having a fully programmable stack mitigates a lot of these challenges. Our WLC best-in-class service ensures you have the support and training to be successful.

Additional Considerations:

  • Security: Ensuring the security of your voice applications, including protecting user data and preventing unauthorized access, is crucial.
  • Scalability: As your business grows, your voice application needs to be able to scale to handle increased traffic and complexity.
  • Monitoring and Troubleshooting: Effective monitoring and troubleshooting tools are essential for identifying and resolving issues promptly.

To mitigate these challenges, it’s essential to carefully plan your voice application.  Choosing WLC mitigates all of these issues while rigorously testing and monitoring your deployment. Additionally, we provide robust documentation, best practices, and support forums that help you address issues and optimize your application in real time. Move your customer engagement and client communications forward with WLC

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